用户增长产品经理 User Growth Manager

Owned by Patrick
Last updated: Jun 14, 2023 by rayston92
1 min read

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职位要求 Job Requirements

说明 Description

职位要求 Job Requirements

说明 Description

中文 Chinese

任职要求

  • 非常了解 Crypto 行业及最新热门项目动态；

  • 本科及以上学历，3 年及以上成长型产品和中型平台产品用户增长经验；

  • 对数据有敏锐洞察，能根据数据分析挖掘业务增长点，并实施增长策略；

  • 具备较强的沟通能力、跨团队协作能力和项目管理能力，有扎实的平台产品设计的业务需求抽象能力；

  • 用户增长、社区运营、增长策略和增长平台方面的经验者优先；

  • 具备良好的中英文沟通和写作能力。有海外学习/工作经验者优先。

职责

  • 制定用户增长策略，留存及开拓用户增长渠道及流量，提升业务整体拉新效果；

  • 负责硬件销售触达、购买转化、软件使用渗透，思考并改进整个销售流程转化提升；

  • 负责软件用户触达、下载、激活、留存等，全链路思考转化提升；沉默用户召回与防流失策略优化；

  • 构建并监测内外渠道漏斗、数据报表、研究用户行为，给出增长方向建议，洞察转化的渠道因素；

  • 设计并执行AB test，以实验和数据驱动运营动作和产品决策，实现快速迭代优化 ；

加分项

  • 你在社交媒体活跃并有较多粉丝，是社区内的KOL（Twitter / TikTok抖音 / Youtube / Bilibili）；

  • 熟悉操作 Python 进行简单的数据处理。

English

You are familiar with these

  • Excellent insight into the Crypto industry and the latest hot projects;

  • Bachelor degree or above, with more than 3 years of experience in growth products and mid-platform products;

  • Have a keen insight into data, be able to mine business growth points based on data analysis, and implement growth strategies;

  • Possess strong communication skills, cross-team collaboration and project management capabilities, and have solid skills in abstracting business needs for platform product design;

  • Experience in user growth, community operations, growth strategy and growth platform is preferred;

  • Have good English and Chinese communication and writing skills. Overseas study/work experience is preferred.

Responsibilities

  • Develop user growth strategies, retention and develop user growth channels and traffic, and improve the overall business pulling effect.

  • Responsible for hardware sales reach, purchase conversion, software usage penetration, thinking and improving the whole sales process conversion enhancement.

  • Responsible for software user reach, download, activation, retention, etc., think through the whole chain to improve conversion, silent user recall and anti-loss strategy optimization.

  • Build and monitor internal and external channel funnels, data reports, study user behavior, give suggestions for growth direction and insight into channel factors for conversion.

  • Designing and executing A/B test, driving operation actions and product decisions with experiments and data, and achieving rapid iterative optimization.

Nice to have

  • You’re a KOL in Crypto community.

  • Familiar with using python for data processing.